Smarter ETF Investing Starts Here
The ETF universe is larger than ever, but my proprietary rankings and tools are designed to cut through the noise and help make you a smarter ETF investor. The tools on this site allow investors to effortlessly compare the performance and fundamental characteristics of multiple ETFs with only a few clicks. It's expert-level ETF analysis at your fingertips!
My recommendation: Start with the fully functional Free Tools, and then test out the Premium Tools for deeper-level ETF analysis.
Holdings-First Analytics
Quality, valuation, growth, and risk are measured from the underlying holdings — not surface-level narratives.
Transparent Framework
A consistent 10-factor approach so you can understand why an ETF scores the way it does.
Fast, Practical Tools
Compare, overlap, sectors, performance, and snapshots — built to answer real questions quickly.
A simple research loop you can repeat
- Start With The Rankings to see what’s covered and narrow the universe.
- Use The Compare Tool to broadly understand each ETF's fundamental strengths and weaknesses.
- Validate Your Selections from a performance and fundamentals-based perspective with our proprietary tools.
All tickers supported by the tools are part of the Rankings coverage universe.
ETF Compare Tool
Side-by-side fundamentals, valuation, quality, growth, risk, and composite scores in one table.
ETF Sector Comparison Tool
Compare sector exposures to spot unintended tilts and understand cyclicals vs defensives balance.
ETF Overlap Tool
Reveal shared holdings and diversification gaps across a portfolio — quickly and clearly.
ETF Performance Analytics Tool
Risk + return analysis in one place: drawdowns, rolling returns, calendar returns, and seasonality.
ETF Snapshots Tool
A clean “one page” view of an ETF’s key profile so you can understand what it is at a glance.
ETF Screener
Screen using underlying fundamentals — profitability, valuation, growth, risk, and multi-year returns.
Before You Consider Premium
Please explore the tools and confirm coverage first. The ETF Rankings page defines the coverage universe.
If you like the tools and want to go further (more comparisons, more holdings visibility where available, and exports/downloads), upgrading to Premium can enhance your ability to research and understand U.S. equity ETFs in a repeatable way. The goal is to move you away from surface-level ETF analysis commonly provided on competing platforms and help you understand if a fund is truly suitable for your needs.