Smarter ETF Investing Starts Here
Welcome to ETF Rankings! Discover institutional-grade ETF rankings, portfolio diagnostic tools, and specialized research tools designed for serious investors.
Analyze more than 1,000 U.S. equity ETFs using transparent factor rankings, underlying holdings data, performance analytics, overlap analysis, and portfolio construction tools — all in one platform.
Built independently by The Sunday Investor based on his experience analyzing hundreds of ETFs on Seeking Alpha. No fund-provider influence. No AI.
ETF Rankings
Transparent factor rankings across cost, risk, quality, growth, dividends, value, momentum, and more.
Portfolio X-Ray & Simplifier
Build custom ETF portfolios and find simpler lower-cost alternatives with similar exposures.
Holdings-Level Research
Look through ETFs to understand the companies and fundamentals driving each fund.
Overlap & Diversification
Find hidden concentration, redundant exposure, and shared holdings across ETF portfolios.
Performance Analytics
Analyze growth of $10K, drawdowns, rolling returns, heatmaps, and return distributions.
Screeners & Compare Tools
Screen and compare ETFs using fundamentals, returns, valuation, dividend, risk, and quality metrics.
ETF Head-To-Head Comparison Tool
Go beyond performance. See how two ETFs compare on composition, growth, valuation, dividends, quality, momentum, and risk. Enter any two ETFs below to get started!
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Free vs. Premium Access
Free tools are designed for discovery and basic research. Premium unlocks deeper metrics, larger portfolios, exports, and advanced portfolio construction workflows.
| Tool | Free | ★ Premium |
|---|---|---|
| ETF Rankings | Browse ETFs and selected factor scores | Full factor scores and overall rankings |
| ETF Screeners | Core filters and results columns | Advanced metrics, factor filters, CSV and image exports |
| ETF Compare Tool | Compare up to 5 ETFs | Unlimited comparisons, more metrics |
| Performance Analytics | Up to 3 ETFs and 10 years | Up to 30 ETFs and 25+ years |
| ETF Snapshot / X-Ray | Top holdings, limited ETFs and some metrics | Full holdings, more ETFs, more metrics, exports |
| Portfolio Simplifier | Not available | Full 3-ETF optimization engine |
| Holdings Decomposition | Top 10 overweights / underweights | More holdings, more metrics, exports |
| ETF Overlap Tool | Overlap matrix and top 10 holdings | Up to 10 ETFs, top 25 holdings |
Start with free tools. Upgrade when you need deeper metrics, larger portfolios, exports, and advanced portfolio analysis.